Marc Dortu is the Manager of the Department of Organizational Development at the Municipality of the Hague. The Department consists of ten internal consultants that advise the Municipality management in matters related to organizational structure, transformation and change management, and leadership development.
Marc Dortu has used Spiral Dynamics since 2010. The framework was introduced to supplement lean tools in fostering a continuous improvement culture. The Municipality found that the lean toolkit was adept at supporting process and management improvements but did not address leadership development or behavioral dynamics. Spiral Dynamics was implemented to fill this gap and to serve as a diagnostic framework that describes why people behave the way that they do. Marc: “When you learn Spiral Dynamics, you put on a different kind of spectacles. From that moment on, you see the world through the lens of Spiral dynamics and can’t take it off. When you hear people speak, you figure out what they think is important and you see what value system they’re speaking from.”
Once Spiral Dynamics was introduced to the Municipality, it was received with great enthusiasm and departments throughout the organization requested trainings. Marc attributes rapid adoption of the framework to its ability to generate an understanding of what is happening, a language to discuss what is observed, and clarity in discerning what is needed. This combination allows for an objective way to look at potentially challenging topics. Marc: “Spiral helps one understand what is happening. It also creates a language to help others see what is happening and what is needed. It’s a positive way of looking at things and can put things on the table that normally stay under the table.” The Municipality has found that this leads to improved interpersonal interactions and more effective collaboration. Currently at least half of the staff is familiar with Spiral Dynamics.
Marc and his team use Spiral Dynamics to support team and organizational development. At the team level, it is used to help new teams learn how to work together, aid existing teams in working more effectively, and support teams under duress in navigating crisis.
|“Spiral gives insight into how people look at the world, what they think is important, and what bugs them. If you understand that, you can relate to them better. You can also foster better interactions and help teams work together.”|
At the organizational level, it is used to identify what stage of development best classifies the organization and what is needed for its further evolution. Using Spiral Dynamics enables Marc and his team to consider both groups and their context and describe how the interaction between the two can lead to a change in values over time. Marc: “Spiral Dynamics acknowledges that there are different phases in your life and that you can encounter things that throw your life upside down. It allows your profile to change as you develop as a human being.” This differentiates it from other tools that generate a static classification that never changes.
Marc began using ValueMatch approximately two years ago when the tool he was using became unavailable. He noted that one thing that sets ValueMatch apart is the professionalism of the assessments and the aesthetics of the reports. The ValueMatch team is also unique in other ways.
|“The ValueMatch team are enthusiasts who continuously develop and improve the toolkit they offer.”|
Marc would recommend ValueMatch to coaches, HR professionals, managers, and others who are looking for ways to support development at the individual, team, or organizational level.
Interview and article by Colleen Kinneen, USA
How can Spiral Dynamics and ValueMatch support leadership development? This article describes how Martin Malley has integrated both into leadership development programs with clients in the United States for the past five years.
Martin Malley, the owner and principal of Shrinking Borders, was first exposed to Spiral Dynamics while participating in a leadership development program nearly 20 years ago. He found that the framework provided a uniquely insightful lens to understand individual and organizational values. It also inspired him to think more deeply about how value systems influence behavior. Like many in his cohort, Martin found that “once you are exposed to Spiral Dynamics, you see it everywhere.”
The value that Spiral Dynamics provided in his own leadership development and worldview made Martin decide to integrate ValueMatch assessments into Shrinking Borders’ service offerings in 2014. He found that it pairs well with the Emergenetics and Emotional Intelligence (EQi 2.0) assessments which explore an individual’s inner world and processing. The ValueMatch assessments expand awareness outward, helping individuals explore how they respond to their environment and their role in the world. When considering which Spiral Dynamics assessment tool to use, Martin chose to work with ValueMatch since he found the reports to be “complete, easy to understand, and more directly helpful and comprehensive than other products on the market.”
|ValueMatch Reports are complete, easy to understand, more directly helpful, and more comprehensive than other products on the market|
The ValueMatch assessment was first introduced by Shrinking Borders to a men’s leadership development program facilitated by the Institute for Career for Advancement Needs that Martin co-leads annually. The program consists of eight days of training held over a four month period for high-achieving men from a variety of sectors. One of the training days is dedicated to teaching the group about Spiral Dynamics and implementing the ValueMatch Values assessment. In each of the five years that Martin has utilized Spiral Dynamics with this group, it has inspired gripping discussions and received enthusiastically positive feedback.
Martin recently integrated Spiral Dynamics into a new custom leadership development training program titled “How, Then, Will I Lead.” This program was attended by 22 church leaders of the Nebraska Synod ELCA who contemplated how to respond to declining church attendance and meet the needs of diverse parishioners. The ValueMatch values report, change profile, and organizational culture and structure profiles were integrated into the training. The pastors reported that the Spiral Dynamics framework helped them better understand the influence value systems have on a number of interpersonal processes ranging from tensions in Church Councils to national culture dynamics. It also spurred a discussion about whether it is the responsibility of pastors to change the culture of the church or shepherd the culture that exists. The attendants were so moved by these discussions that they hope to get together again to continue to contemplate these themes.
In the future, Martin plans to continue to integrate the ValueMatch assessments into his work with groups. He finds that when groups learn Spiral Dynamics together, they assimilate the concepts quickly through discussions about how the value systems manifest in the world around them. The framework then inspires invaluable insights about how internal values and external value systems influence behavior and perceptions of the world.
The vision of Shrinking Borders is to make the world a smaller place by expanding horizons, inspiring connections, and challenging boundaries. Martin Malley, the owner and principal, provides executive coaching, awareness travel, and leadership development services. He has worked with a variety of corporate and non-profit clients including Opportunity Education Foundation, the Institute for Career Advancement Needs, and the Nebraska Synod ELCA.
Interview and article by Colleen Kinneen, USA
GrantTree in London helps innovative companies acquire state aid. Right from day one in 2011, they have been a pioneer in creating an open culture based on trust and using self-management methods. Andrew Ormerod wrote:
"t GrantTree we've found both the individual values profiles and the structure and culture profiles extremely valuable. We see individual growth and company growth as inextricably linked, and have found that the individual profiles provide a powerful springboard into a more structured approach to personal development. Everyone who completed a personal profile has been able to identify a development edge that they can bring awareness to in their work. From a company perspective, the structure and culture data that ValueMatch provides is impressive in its depth and breadth. We have been able to use the top-line findings to understand that we are broadly on track, and the richly detailed underlying data to point to specific areas and directions for improvement. The survey rightly places equal importance on structure and culture, and elegantly highlights the interlink between the two in the three key strands of leadership, direction and attitude. Understanding that our structure and culture are well-aligned, and that people generally think we get both our structure and our culture right, has been a great confidence boost for us during a time of significant organizational change. That we are also able to see a strong appetite for a more self-directed approach to learning has helped reveal to us our own immunity to change - how we have been in the way of our own aspirations for our culture being fully realized. The ValueMatch specialist has been on hand throughout the process to answer questions and coach us to better understand the information. I heartily endorse ValueMatch for any business that wants to understand its organizational health.
My name is Jolijn Uittenbogaard and this year I am chairman of Integrand Nederland, a student foundation that brings students and companies into contact by organizing internships and career events. The foundation is run by approximately 140 students spread over 12 student towns in the Netherlands.
Integrand Netherlands is the national body consisting of six board members who work full-time for one year. Since we work full-time, we are advised by a ValueMatch team coach, who works on the basis of the Spiral Dynamics profiles.
This method has given us many new insights into each other's work processes and the way we can respond to different issues. This helps us to learn how to communicate better with each other, with whom you need to be, for example, to make the right decision, put together a good schedule or get advice on how to approach someone in the right manner.
These are very useful insights for a full-time management year. The pleasant guidance we got from ValueMatch and the many insights we had, are certainly worthwhile. I can highly recommend this to others who are embarking on a similar adventure.
Photo right: Team from Integrand Twente after a session with ValueMatch practitioners Sebastian Leferink from I & I Cooperation.