Welcome to the Practitioner Marketing Campaign page. Selected practitioners who have been invited to this program can use the form on the right to participate in the program.

Campaign Conditions

The intention of this campaign is to help introduce both the ValueMatch Practitioner and ValueMatch to potential new clients and professional contacts.

Through this campaign, certified ValueMatch Practitioners can invite selected people to complete a free ValueMatch Values and Change Assessment. The aim is to create meaningful first experiences with the ValueMatch approach and to open conversations about the practical use of values in coaching, leadership, team development, HR, organizational development, and change processes.

The campaign runs until September 30. Each participating practitioner may use up to 5 free assessment sets during the campaign period.

Each set consists of two free assessments:

1. One assessment for a potential organizational client

The first assessment is intended for a person within an organization who is in a position to make or influence decisions about the use of the Practitioner’s services and of ValueMatch assessments in larger programs. This could be, for example, a senior leader, an HR professional, an L&D professional, an organizational development professional, a team lead, a director, or another decision-maker.

This part of the campaign is meant to support the introduction of both the practitioner’s professional services and the ValueMatch assessments. The assessment serves as a practical and insightful starting point for conversations about possible applications such as coaching, leadership development, team development, HR support, culture work, organizational development, recruitment or change programs.

At the same time, the campaign helps introduce ValueMatch as a method and assessment platform that can support larger organizational applications. These may include leadership development, team development, culture work, recruitment, coaching programs, or organizational change.

It is not intended to be used for a single individual coaching trajectory where there is no realistic potential for a broader organizational application.

2. One assessment for an external coach, consultant or trainer

The second assessment is intended for a professional colleague who does not work in the practitioner’s own organization and who is not yet familiar with ValueMatch. This could be a coach, consultant, trainer, facilitator, organizational developer, or another professional who may benefit from learning more about the ValueMatch approach.

The aim is to introduce ValueMatch to professionals who may be interested in using the assessments in their work or who want to learn more about our training programs.

Debrief session

For each free assessment, the practitioner is expected to offer a debrief session of at least 40 minutes to the person who completes the assessment. This conversation is an important part of the campaign because the value of the assessment becomes much clearer when the results are explored in dialogue.

The debrief should help the participant understand their report, reflect on the meaning of the results, and explore possible applications in their own work or organization.

As part of the debrief, practitioners may also invite participants to follow the free online Spiral Dynamics introduction training offered by ValueMatch. This training is available in English and provides a helpful foundation for understanding the values approach behind the assessment: https://www.valuematch.net/register-sdi-intro/

Use of the free assessments

The free assessments are offered specifically for this campaign. They are intended for new introductions and should not be used to replace assessments that would otherwise be part of an existing paid assignment, coaching process or client project.

Each practitioner may use a maximum of 5 sets of free assessments. This means a maximum of 10 individual assessments in total.

The assessments are meant for people who are new to ValueMatch or who have not yet had a meaningful introduction to the ValueMatch assessment approach.

Communication and follow-up

Participants will be invited to complete the ValueMatch Values and Change Assessment. ValueMatch will use their data to generate the assessment report and to provide practical communication related to the assessment.

At the end of the questionnaire, participants will also be asked whether they would like to receive the ValueMatch newsletter. This is optional. Participants can unsubscribe at any time.

Short follow-up by the practitioner

After the assessment and debrief, we ask the practitioner to briefly inform ValueMatch (via email) about the outcome of the introduction. This helps us understand whether the campaign is creating valuable connections and whether there may be interest in further contact, training or organizational applications.

The purpose is not to create pressure or sales obligations, but to support a professional and thoughtful follow-up where there is genuine interest.

Spirit of the campaign

This campaign is based on mutual benefit. It gives practitioners a practical way to introduce their work and create new conversations. It gives participants a valuable first experience with the ValueMatch approach. And it helps ValueMatch reach people and organizations who may benefit from working with values in a deeper and more practical way.

We ask practitioners to use the free assessments with care, professionalism, and a clear intention to create value for the people they invite.